Financial Literacy among Rural Women in Darbhanga District:An Empirical Evidence

F.B. Singh; Pooja Jha

F.B. Singh *Professor, Faculty of Commerce Banaras Hindu University, Varanasi
Pooja Jha ICSSR Doctoral Fellow, Banaras Hindu University, Varanasi

Keywords: Financial literacy, Behavioral Finance, Financial attitude,Rural women

Abstract

Financial Literacy is defined as the possession of knowledge and understanding of elementary financial
concepts which results in developing the ability to make conversant, poised and effective financial
decisions. In current scenario, the concern to increase the level of financial literacy among common masses
has been witnessed by many countries of the world through various Financial Literacy center, programme
and initiatives but all these programmes and policies are crafted and implemented taking into consideration
the male as ultimate receiver and so women who constitute half of the rural population are lagging behind in
terms of a making informed financial decisions and financial wellbeing. Hence Strategies should be
formulated taking into consideration the women as the main spectators. This paper is an attempt to analyze
the current status of the financial literacy among the rural women of the Darbhanga district.