Impact of antecedents of online learning on learner’s satisfaction in higher education: An empirical investigation on Commerce and Management students in the COVID era

  • Afsha Afreen Research Scholar, Faculty of Commerce, Banaras Hindu University
  • Diksha Chaubey Research Scholar, Faculty of Commerce, Banaras Hindu University
Keywords: COVID-19, ITC, online learning


The essence of digitization is rooted in almost all the field in daily routine of every individual, thoroughly. Digital inclusions in
education have not been very focused in the past in developing countries like India. Due to the COVID-19 pandemic, even schools
at primary level education also started using digital platforms for transmitting knowledge. It is due to the advancement in the field
of Information and Communication Technology (ITC) that exchange of knowledge between teachers and students never stopped.
In this study, the researcher has focused on evaluating the perception of students towards online learning and analyzing the impact
of it on their perceived satisfaction from such electronic plinth. Amodel was developed taking perceived satisfaction as dependent
variable while technology, instructor’ role, student’s role, interaction and class management as independent variable. A total of
233 valid responses were collected from graduate and post graduate students of commerce and management from Varanasi city
using 5-point Likert scale standard questionnaire. Multiple regression analysis revealed that instructor’s role and student’s role
were found significant affecting perceived satisfaction. The study suggested that rather than getting distracted due to unfriendly
disturbances in the teaching environment, instructor should focus on attitude development, timeliness and quick response,
solving queries and providing feedback to students. Students should give more stress on attitude development and selfmotivation. The study will be a great help to the institutions in strengthening their learning environment and further improve
learner satisfaction.