Advertising Slogan:A Creative Element Undergoing Frequent & Erratic Metamorphosis

Abstract

Slogan happens to be a true extract of the entire gamut of the advertising messages. In common parlance, advertisements and ad campaigns are
identified by their slogans. Technically, it is a brief, repeatable, and memorable positioning statement. The creative design of slogans has
varied with time. It has been seen in numerous creative forms during its peregrination. The present paper attempts to bring to the
limelight an erratic and plural metamorphosis witnessed by this buzzword – slogan.