Management Insight(Print ISSN 0973-936X; Online ISSN 2456 0936; online availability on myresearchjournals.com also), the Journal of Incisive Analyzers, established in 2004 by the Founder Director General of School of Management Sciences (SMS), Varanasi, Late Prof. Mukund Lal, is a half-yearly peer-reviewed pioneer international publication of SMS Varanasi. Its objective is to integrate the practices of the professional world with knowledge creation in the relevant academic arena to enrich the analysis of research in Management more pragmatically and to ensure the speedy dissemination of such research outcomes among the pertinent consumers.

Management Insight welcomes research-based papers, original articles, cases, and relevant/contemporary book reviews from both academicians and corporate professionals on various facets of management and its integration with other fields of research. The journal's contents are available on our website, and the journal is indexed in Crossref, PKP, Open Archives, Google Scholar, J-Gate, Ulrich, and the Indian Citation Index. 

Google Scholar Citations             https://scholar.google.com/citations?user=aXje0TYAAAAJ&hl=en&authuser=3

 

CALL FOR PAPERS: MANAGEMENT INSIGHT  Vol. 22 No. 02 December 2026 Issue

It is mandatory to send your papers to managementinsight@smsvaranasi.com 

 

IMPORTANT: Please note that this paper and the website are not related to our journal, MANAGEMENT INSIGHT. 

Ruchi Sharma, "Gender and Residential Background-wise Analysis of Influence of TV ads on Buying Behaviour of Teenagers". Management Insight, vol: 5, No. 1, Mar. 2026,

https://scholar9.com/publication-detail/gender-and-residential-backgroundwise-analysis-of-14079

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Vol. 21 No. 02 (2025): Management Insight
Published: 2025-12-31

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