Vol. 21 No. 02 (2025): Management Insight

Articles

• The Phygital Synergy: How Metaverse Immersion Fuels Customer Loyalty through Perceived Value and Brand Engagement - An Integrated S-O-R and TAM Framework

  Soniya K, A. Aaziya

  1-7

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• Entrepreneurial Leadership and Intrapreneurial Behaviour in Digital Transformation: A Bibliometric Mapping and Conceptual Framework

  Navendu Nidhan, Basant Kumar Singh, Ritika Maurya, Dilip Kumar

  8-30

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• The Psychology of Play-to-Pay: Analyzing Behavioral Factors Affecting Gamified Reward Adoption in M-Commerce Apps

  Sanju Mahawar, Kali Charan Modak

  31-40

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• Connecting Organizational Performance to Action, Results, and Cultural Controls: Findings from a Quantitative Study in the African Managerial Context

  Israel Kofi Nyarko, Daniel Delali Kornu, Ophelia Delali Dogbe Zungbey, Felix Phanuel Adzah

  41-55

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• Fintech and Loyalty: Meeting Expectations in Bangalore

  Dinesh S, R. Saminathan

  56-64

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• A Study on Mutual Funds in India with Reference to SBI

  Piyush Gupta, Anjali Singh, Thakur Digbijay Singh

  65-83

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• Are Females Ready to Become Entrepreneurs? A Case Study of Entrepreneurial Intentions Among Female Students in the Higher Education System of Uttar Pradesh

  Pooja Singh

  84-97

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• Demographic Influences on Resilience and Organisational Citizenship Behaviour among IT Professionals in Delhi NCR

  Swati Rana, G. S. Batra

  98-109

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• From Awareness to Action: Evaluating Awareness, Attitude, Behaviour and Practices of Students towards Solid Waste Management in India

  Bhavana Singh, Anjana Singh, Nivedita Verma

  110-127

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• Application of Six Sigma to Evaluate Credit Risk Assessment in Commercial Banks

  Abhijit Mishra, Akriti Singh, Jaibeer Pratap Singh, Bijendra kumar Pushkar, Rajesh Singh, R.P. Singh

  128-143

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• A Robust Approach for Forecasting and Planning Municipal Solid Waste Generation: A SARIMA Model

  Parul Jain, Raunak Kumar Gupta

  144-154

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• Impact of Supervisory Support on Work Engagement of Ph.D. Scholars

  Pragati Singh, Divyanshu Pandey, Rajat Kumar Singh, Akanksha Singh

  155-166

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• Demystifying Financial Evaluation of Public Sector Banks: Pre-and Post-Merger

  Parulben Rameshbhai Rohit, Ramroop K. Sharma

  167-173

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• Digital Payment Adoption among Postgraduate Students in Varanasi: An Analysis of Usage Patterns, Preferences and Barriers

  Sunit Kumar Mishra, Devendra Prasad Pandey, Vijay Singh Parihar

  175-187

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