A Study of Factors Affecting Residential Property Buying Decisions Postcovid-19 Pandemic

Tushar Jindal; Tribhuvan Pratap  Singh; Nitesh Rohilla; Anupam Saxena

doi:10.21844/mijia.16.2.7

Tushar Jindal RICS School of Built Environment, Amity University, Noida
Tribhuvan Pratap Singh RICS School of Built Environment, Amity University, Noida
Nitesh Rohilla RICS School of Built Environment, Amity University, Noida
Anupam Saxena RICS School of Built Environment, Amity University, Noida

DOI: https://doi.org/10.21844/mijia.16.2.7

Keywords: Buying decision, Residential sales, Factors influencing sales. Covid 19

Abstract

More than 90% of people make their most expensive purchases when they buy a residential property. This expensive purchase takes much
time to decide what, where, when, why, and how to buy. Many factors are involved to answer all the questions to make an accurate
decision. These factors impact the decision-making capacity of the buyers. Factors like demographics, physiographic, motivational,
aspirational, the tendency of herd behavior all impact the decision-making capacity.
In comparison to common purchases which involves less effort like our daily routine purchase takes less amount of time and money to
make an accurate decision, Residential property buying requires high involvement in terms of time, effort, and money with a lot of factors
analysis which can affect the buying decision of the prospective buyer.
This research paper aims to analyze all those factors which are going to impact the decision-making capacity of residential property buyers,
especially in the post-Covid 19 situations, what all factors are going to become crucial for buyers while buying a property? and what relevance
they hold in respect of each other? The paper aims to help both developer and buyer to tick all those boxes which are going to satisfy
the requirements of both. Also, while considering these factors it will be easy for developers to channelize sales and prospective buyers will
get what they really want.

Author Biographies

Tushar Jindal, RICS School of Built Environment, Amity University, Noida

Assistant Professor, School of Real Estate,

Tribhuvan Pratap Singh, RICS School of Built Environment, Amity University, Noida

Assistant Professor

Nitesh Rohilla, RICS School of Built Environment, Amity University, Noida

Assistant Professor

Anupam Saxena, RICS School of Built Environment, Amity University, Noida

Associate Dean and Director, School of Real Estate,