Choice of Investors in Tier 2 Cities of Central India for Investments in Equity

Abstract

The study scrutinizes stock market preferences among investors. The goal of the study is to pinpoint the variables that affect stock
investing decisions and the degree to which these variables impact investment preferences. The results reveal that several variables, such
as risk tolerance, investing horizon, market conditions, and other factors affect the preferences of investors in the stock market. The study
concludes that investors' preferences are complex and rely on a variety of characteristics that are particular to each person. The findings of
this study can aid investors and financial advisors in better comprehending the variables affecting investment choices and in creating more
efficient investment strategies.