PRODUCT RELATED FACTORS AFFECTING CONSUMER ONLINE BUYING DECISION

Amit Kishore Sinha; Dr.Gyanendra B.S. Johri

Amit Kishore Sinha Research Scholar, Department of Commerce, Indira Gandhi National Tribal University, Amarkantak, M.P.
Dr.Gyanendra B.S. Johri Associate Professor, Department of Commerce, Indira Gandhi National Tribal University, Amarkantak, M.P.

Keywords: Marketing Mix, e-retailing, consumer buying decision, electronic goods

Abstract

This research paper attempts to examine product related important issues in the fast growing electronic
commerce based business environment and its relationship with consumer online buying decisions.
Product related issues will cover huge product assortment offered by E-tail companies along with option
of branded products which are not available at every traditional retail stores in marketplace. Quality of
product offered by e-tailors and their relationship with consumer online buying will also be a dimension
to be assessed in this research paper. This will further include good packing of product to ensure delivery
of ordered product in same state as expected by the buyer. Detailed specification of the offered product
which helps in easy comparison of product with other similar category products will also be examined
under the issues related to product. All above mentioned product related factors will be assessed for their
relationship with consumer online buying decision. All these factors will be individually and jointly
assessed towards consumer online buying decision with the help of primary data collected for the
respective purpose.