A Scale Development Approach to Perceived Risk in Purchase of Cars

  • T. Frank Sunil Justus Assistant Professor, Department of Business Administration Annamalal University Chidambaran (Tamil Nadu)
  • T. Sunitha Assistant Professor DOBA Annamalai University, chidambaram Tamil Nadu
  • M. Gnanasundari Doctoral Students Department of Business Administration Annamalai University Chidambaram Tamil Nadu
DOI: https://doi.org/10.21844/mijia.12.02.9
Keywords: Perceived Risk, Physical Risk, Psycological Risk, Functional Risk, Social Risk, Financial Risk, Time Risk, Facility Risk, Decision Risk, Obsolscence Risk

Abstract

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Published
2020-12-24
How to Cite
T. Frank Sunil Justus, T. Sunitha, & M. Gnanasundari. (2020). A Scale Development Approach to Perceived Risk in Purchase of Cars. Management Insight, 12(2), 79-86. https://doi.org/10.21844/mijia.12.02.9
Issue
Vol. 12 No. 2 (2016): Management Insight
Section
Articles