Flourishing Demand for shopping websites as an opportunity for forthcoming Entrepreneurs

Bhagwan Singh

Bhagwan Singh Head and Associate Professor, Department of Marketing & Supply Chain Management (M&SCM), School of Business and Management Studies (SBMS), Central University of Himachal Pradesh (CUHP), Dharamshala, Himachal Pradesh, India

Abstract

The government initiative to make a Digital Bharat i.e. India is booming the demand for shopping websites for the entrepreneurs. The Customer's approach towards shopping is also shifting form stores to online, as store shopping is stressful and time consuming. This shift towards online is not only for shopping goods and services but for receiving latest information and market trends too. The research is a primary analysis of 90 respondents i.e. 50 respondents of Snapdeal and 40 respondents of Flipkart. The study rated the factors of online purchasing and found that cash back benefits, accessibility, delivery time, varieties of products and discounts on products. Results of this study provide a valuable reference for entrepreneurs using online shopping websites. The Entrepreneurs must make it sure that their company websites should be easy and convenient to use.