Vol. 4 No. 1 (2017): SMS Journal of Entrepreneurship & Innovation (December)

Articles

• Flourishing Demand for shopping websites as an opportunity for forthcoming Entrepreneurs

  Bhagwan Singh

  1-8

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• Employment Relations: An Evolutionary Perspective

  Abhishek Mishra

  9-15

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• “Make in India” through PPP for IT Industry: IT Independence of Indian Economy

  Aditya Kumar Gupta

  16-23

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• Wilful and non-wilful default in Agricultural Credit

  S.K. Singh

  24-29

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• Rural Tourismin India: A Prespective

  Arvind Shukla

  30-32

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• Job Satisfaction : A Comparative Study Between Male and Female Employees Working in the Service Sector in India

  Ujjal Mukherjee, Monika Patnaik

  33-38

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• An Analysis of Microfinance in Kashmir

  Sana Shawl

  39-54

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• Effect of Social Advertising and the Effectiveness of Media- A Study of Swacch Bharat Abhiyan with special reference to youth in Varanasi

  Asma Farooque, Chandrashekhar Singh

  55-61

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• Managing a Multi-Generational workforce: A Review

  Ankita Anshul, Pramod Pathak

  62-70

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• Social Entrepreneurship in India- An Overview

  Chetna Singh

  71-81

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• A Comparative Study on Attitude of Consumers towards Branded Consumer Durable Products in Rural & Urban Market of Solapur District

  D. P. More

  82-86

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• Penance is Seminal Excitement -An Employee's Perspective

  M.A. Lahori

  87-93

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• Influence of Quality & Design on Purchase Intention: Empirical Study of Chinese Brand

  Om Jee Gupta, Anurag Singh

  94-103

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• Government Policy of House Rent Allowances (HRA) in India: Needfor a Sustainable Perspective

  Rajesh Kumar

  104-107

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