Vol. 2 No. 2 (2025): Commerce Research Review

Articles

• Examine the Intention of Generation Z to Adopt Metaverse Apps and Devices: A Technology Acceptance Model Approach

  Pravin Chandra Singh, Animesh Agrawal, Vishal Kumar Singh, Pankaj Kumar Singh

  1-12

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• From Regional Kitchens to Digital Carts: E-Commerce, Brand Management, and Innovation in India's Blended Spices and Seasonings Sector

  Govinda Biswas, Kalai Lakshmi TR

  13-26

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• Analyzing the Impact of Government Policies and Initiatives in Facilitating Entrepreneurial Growth for Women Entrepreneurs.

  Jamuna Murmu, Anita Pareek

  27-36

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• From Cash to Clicks: UPI’s Role in Shaping Digital Payments in India

  Anjanee Kumar Rai

  37-44

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• Cosmetic Choices in the Green Era: Evaluating Sustainable and Green Practices’ Influence on Consumers

  Shweta, Komal Yadav, Vaishali Ojha, Ashish Mathur

  45-58

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• Nature and Extent of ESG Disclosure in India: A Study of Selected Nifty-200 Companies

  Kapil Shobhwani, Jai Prakash

  59-72

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• Analyzing the Emerging trends of Electric and Conventional Vehicle Usage in Dehradun

  Jyoti Singh, Krishna Kumar Verma

  73-82

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• Mutual Funds and Indian Society: A Study of Investors' Behaviour and Investment Trends

  Subhash Chandra, Kumar Vimal Lakhatakiya

  83-92

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• Unlocking Financial Innovation: A Comparative Analysis of Bank-Fintech Synergies and Emerging Challenges

  Suraj Prakash Singh, Meera Singh, Atish Khadse

  93-104

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