A Study of Factors Affecting Kids’ Preferences regarding Confectionary Products
There are plethoras of confectionary products available in the market. In such a scenario, determining formation of kids’ preferences needs exploration. The age, at which an average kid starts buying confectionary products, liking for confectionary products, brand preference and effect of sales promotion activities on kids’ preferences, after effects of consuming etc. have been included in the study. An attempt has also been made to show how preference for size of packing is affected by gender and age.