Vol. 1 No. 1 (2023): Commerce Research Review

Articles

• E-commerce Adoption and Small Business Performance: A Study of Digital Marketing Strategies, Online Customer Engagement and Technology Infrastructure

  Vishal Kumar Singh, Pravin Chandra Singh, Aditya Keshari, Divya Singh, Amit Gautam

  1-14

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• Unlocking Digital Marketing Potential: Harnessing Big Data for Strategic Insight and Competitive Advantage

  Kartikeya Singh, Veeresh Tripathi

  15-29

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• Financial Wellness on Campus: Interlinkages between Financial Knowledge, Behaviour and Decision-making among College Students

  Anjali Kushwaha, Tirthraj Singh

  30-43

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• The Entrepreneurial Mind: Unraveling Psychological Drivers

  Anjali Kushwaha, Anju Singh

  44-57

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• A Study on the Influence of Loyalty Programs on Impulsive Buying Behaviour

  Vipin Vihari Ram Tripathi, Rukmani Jaiswal

  58-72

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• Cryptocurrency: A Paradigm Shift in Financial Transactions

  Sofia Khan

  73-84

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• Job Related Uncertainty in the age of Artificial Intelligence and Gig Economy

  Rohit Singh, Gaurav Kumar Bisen

  85-100

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