AM EMPIRICAL STUDY ON IDENTIFICATION OF CONSUMER PREFERENCES IN FOOTWEAR MARKET THROUGH APPLICATION OF FACTOR, CLUSTER AND CONJOINT ANALYSIS

  • SOUGATA BANERJEE Assistant Professor NIFT Kolkata
  • CHITRA BAGCHI Assistant Professor Heritage Business School Kolkata
  • NANCY MEHTA MFM NIFT Kolkata
Keywords: Consumer behaviour, Footwear market, Buying factor

Abstract

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Published
2020-04-04
How to Cite
SOUGATA BANERJEE, CHITRA BAGCHI, & NANCY MEHTA. (2020). AM EMPIRICAL STUDY ON IDENTIFICATION OF CONSUMER PREFERENCES IN FOOTWEAR MARKET THROUGH APPLICATION OF FACTOR, CLUSTER AND CONJOINT ANALYSIS. Management Insight, 10(2), 42-56. Retrieved from http://journals.smsvaranasi.com/index.php/managementinsight/article/view/450
Issue
Vol. 10 No. 2 (2014): Management Insight
Section
Articles