A Study on Mutual Funds in India with Reference to SBI

Abstract

In recent years, mutual funds have become increasingly popular as a means of ensuring financial security. They have not only contributed
to India's economic growth but have also helped families benefit from the nation's prosperity. As awareness and understanding of mutual
funds increase, more people are enjoying the advantages of investing in them. However, a significant barrier to broader adoption is that
nine out of ten income earners in India are still unaware of mutual funds. Once informed about the investment opportunities mutual funds
offer, one in five individuals typically decides to invest. Identifying potential investors who are likely to purchase mutual funds and
effectively communicating the benefits and relevance of mutual funds during the sales process are crucial for converting uninformed
individuals into new mutual fund clients. The analyses and recommendations presented in this report are based on market research into
investors' saving and investment behaviors, as well as their preferences for mutual fund investments. The findings indicate that SBI
Mutual Funds have typically achieved strong performance, providing returns that are competitive with other market funds. Despite this,
there are ongoing challenges related to investor awareness and education, as many potential investors are still hesitant due to concerns
about market volatility and a limited understanding of the benefits of mutual funds.